Lawrence Bernstein – Million Dollar Hard Drive And Players in Print
Can you afford the world’s most expensive hard drive of blockbuster advertising and tested and proven response boosters?
I am writing today to sell you the world’s most expensive computer hard drive of blockbuster ads and response boosters.
And with that sentence, I’ve just broken a cardinal rule of sales letter writing — I’ve told you up front what I’m selling, instead of warming you up first. If you think that’s unusual, in just a moment I’m going to break some more.
Because this is no ordinary hard drive and to be truthful, it’s not for everyone. You’re busy and probably don’t have the time to read this through to the end only to discover the price and content of this unusual offer are out of reach for 99% of those reading this. So, with your permission, I’m now going to break another rule and tell you the price right up front.
It’s the world’s most expensive hard drive for creating winning direct response advertising and…
It’ll set you back a whopping $100,100
That’s ?81,056 in pounds… €95,112 in euros.
And finally, let me break one more rule while I’m at it.
Sales letters like this are normally heavy on the guarantee. They promise unconditional and instant money back if you don’t like the product for any reason.
Want to know what the guarantee is with world’s most expensive hard drive?
It’s precisely the same as with ANY print ad insertion, DRTV spot or direct mail drop.
Zip. Zero. Zilch.
That’s the REAL world of high level direct response… and business.
So, if you want a friend, get a dog. And if risk-free “voyeurism” is your thing, stop reading. The Internet is awash with “zero-risk” products and you can download one thousand thirty one $97 e-books instead.
Why have I chosen to break all the rules? Because this drive breaks all the rules as well.
Announcing the 17-pound FedEx laden with your new direct response SUPER POWERS for 2017… 2018… 2020 and beyond