Rand Brenner & Michael Senoff – Rand Brenner’s Intellectual Property Licensing Ten Part Audio MP3 Series [9 Interviews (MP3) + 2 Transcripts (PDF) + 1 Description (PDF/DOCX) + 2 Screenshots (PNG)]
Licensing is a creative game with very little boundaries or limitations. Known as the poor man’s advertising, it can give enormous media exposure to even the smallest of businesses by leveraging off the popularity of movies, events, personalities or brands.
Licensing crosses over into all markets, can easily launch a product, expand a business, make a career, or make you a household name overnight.
And in this audio series you’ll hear all about it from Rand Brenner, one of Hollywood’s top licensing experts.
Rand’s been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.
He’s helped Warner Brothers Studios successfully license the first Batman movie and also helped Saban Entertainment make it big with the Mighty Morphine Power Rangers brand.
And in this ten part licensing training, you’ll hear all about it from one of Hollywood’s top licensing experts.
Rand Brenner’s been in the licensing game since the early days when huge corporations were still guessing at how to make money from it.
And in this 10 part audio interview series, you’ll hear Rand shares his biggest (and easiest) secret techniques he’s learned along the way.
So you can make it big in the intellectual property licensing game.
Rand demystifies the truth about how use licensing as a shortcut to success even if you’re on a shoestring budget.
This Your Rand Brenner Intellectual Property 10 Part Licensing Audio mp3 Interview Series is not made available anywhere.
1. Part 1: Exploring The Possibilities
According to Rand, timing is everything when it comes to licensing. So in Part One, you’ll hear surefire ways to identify licensing opportunities before the competition. You’ll also hear an overview of licensing with specific examples of how even the smallest of companies use licensing every day to expand their businesses and break into new territories.
• Examples of intellectual property licensing
• 5 quick-start steps for using it to make money
• A “can’t miss” way to get started
• How to present yourself with license agreements
• How to start with no prior experience
• How to find intellectual properties to license
• License VS selling… The truth about both
• Exploding the education myth with IP licensing
• Steps to go from zero to making money in 90 days
• Real-life insights into lucrative licensing opportunity
• What your first move should be once you find a product
• The one reason why you don’t you have to be a lawyer
2. Part 2: Getting Started
Licensing is a game that everyone can get involved in. And Rand walks you through the entire process no matter where you are right now.
So in Part Two, you’ll hear what your options are for getting started and how to determine your best approach.
You’ll also learn…
• An almost unknown way to compete with the IP big boys
• Very simple tactic to lock up exclusive rights deals
• An “magic” way to get a fast-start in international licensing
• The one best way to avoid legal pitfalls
• 2 overlooked places to source IP
• The single key to make your idea marketable for licensing
• The simple little tip that will show what your product is worth
• What the best industries are profit-wise for licensing
• How to approach a big company and get a IP deal
• What categories are the “hottest” right now for licensing
• Who’s the right person to talk with at any given company
• Where to go/what to do for making connections in IP
• Breakthrough solutions for drafting easy IP agreements
Licensing is a huge part of every market and a billion-dollar industry. The opportunities licensing offers are not only mind-boggling, they’re also completely obtainable – even for the average small business owner who’s struggling in today’s economy.
And in this interview, you’ll hear all about it.
3. Q&A Part 1: How To Take A Start-Up From Zero To Millions… Using Licensing Alone
When it comes to licensing, you’re never too small to play with the big dogs – even if you’re a start-up. There are plenty of opportunities for every size business. But the best part about it is — if you know what you’re doing, you can significantly increase the worth of your start-up right from the get-go, just by acquiring a license to use as an asset on your balance sheet.
And in Part 1 of this Q&A session with Rand, you’ll hear how to do that along with instructions for finding the right licensing for you.
You’ll Also Hear…
• A quick tactic that will help you establish yourself as a business in about half the time and at a fraction of the cost
• The two websites you’ll need to stay up on all the trends in business, entertainment, social, and media How to spot underexploited areas and what to do when you find them
• A quickie “idiot’s guide” to the different types of licensing
• The only correct way to produce “demand” for your product
• How to acquire an “option to license’ for no money down and what you can do with it
• The fastest-track for start-ups (or anyone else) using university licensing (with the universities throwing in free human resources and office space too!)
• A “real-life” look at how to use tradeshows to get your foot in the door and an easy referral into a company
Licensing is all about trends – finding them, capitalizing on them, and recognizing under-exploited areas. But spotting these trends isn’t guesswork; it’s homework. And in Part One, you’ll hear how to capitalize on the latest trends – even if you’re currently a no-name start-up.
4. Q&A Part 2: Capitalizing On The Goodwill Of Bankrupt Brands
As the economy worsens and well-known companies start to go under, the hottest trend in licensing is to leverage off the goodwill created by these established, yet now-defunct, brands (think Circuit City or Sharper Image). When a company goes into bankruptcy, investment firms are usually one of the first to step in, but they’re not interested in the stores or the merchandise. They’re looking for the branding.
Although there are endless possibilities with big name bankruptcies, there are also many opportunities to be had with smaller local companies that go under as well – where the branding may be easier and less expensive to obtain. And Rand explains it all in Part Two of this Q-and-A session.
You’ll Also Hear…
• A word-for-word email you can use that will help you acquire a brand after a company goes into bankruptcy
• Exactly where to look for opportunities in licensing (Rand calls it the “intellectual property warehouse”) – if you’re stuck for ideas, start here
• The one and only time you’ll definitely need a lawyer, and what to do the rest of the time
• The biggest challenge you’ll ever face when selling your intellectual property
• The hidden opportunities in “sublicensing” (or how to make money licensing when you don’t have anything to license)
• The three surefire licensing lessons to learn from Gene Simmons and the band KISS (these guys make more off their branding than they do off their concerts)
• The “almost magic” way to run most of your licensing business from home
There’s no reason you should ever “reinvent the wheel” in business when you can take advantage of the goodwill from an established company. It’s a quick way to jumpstart a start-up, revamp your business when sales flatten out, or simply open a door that would otherwise have remained closed. And in Part Two, you’ll hear all about it.
5. Q&A Part 3: How To Use Licensing To Gain A Competitive Advantage
Potential investors are attracted to competitive advantage. They like companies that have something nobody else has – whether it’s the latest and greatest gadget, technology, or process. Competitive advantage = money. And in Part Three of this Q-and-A session, you’ll hear how to give yourself that competitive advantage just by acquiring the right intellectual property.
But the biggest secret to licensing success is in getting yourself out there – knowing your market and how to network within it. So in this audio, you’ll also hear exactly what to do to give yourself the best possible start into the licensing game.
You’ll Also Hear…
•How to get “pre-paid” on a licensing agreement (if you need money right away) and the usual terms of that agreement
• 4 tricks to keep in your pocket before you negotiate a licensing agreement with a large “deep pocket” corporation
• The 3 best (yet almost unknown) sites for keeping up on the latest IPs for sale
• The thrilling way you can get paid for just putting a licensing deal together as a middle man – and other ways to make money off intellectual property without actually having to manufacture anything at all
• Real-life examples of the licensing opportunities big-name corporations usually give out – and the pitfalls you’ll probably want to watch out for
• The real reason most people establish an LLC to hold intellectual property, and how to do that
• The easiest way to license “know-how”
• A quick-start guide for valuing your intellectual property
• The 3 questions you absolutely must know before you purchase a license
In this recession, many companies that used to succeed on “unique value” alone are suddenly finding themselves competing on price. But it doesn’t have to be that way. The right kind of licensing agreement will not only help you build competitive advantage – it will also help you keep it, in any economy. And in this audio, you’ll hear all about it.
6. Q&A Part 4: Formulating A Plan To Start Local… And Go National
No matter what kind of business you’re dealing with, you can’t just walk in the door, say the word “licensing” and then not know what to say next. It’s important to at least have an idea of the business you’re dealing with and the possibilities that can come from a licensing deal with them. But don’t worry – formulating a plan is not as hard as it sounds. And in Part Four, you’ll hear how to do it.
And if you start with a local (yet well-respected) business that may not have the know-how or desire to go national, the possibilities for licensing are amazing. So in this audio, Rand also gives a real-life, step-by-step example of how to leverage off a local business’s branding to start locally, build regionally, and eventually go national.
You’ll Also Hear…
• Simple – sometimes even illogical – ways to approach a business with a licensing deal
• How royalties are usually reported and tracked – believe it or not, it’s easier than you probably think
• A quick-guide for understanding a standard licensing contract – what “warranties and representations” mean, when to get master licensing rights, when to go for non-exclusive deals, and the safe-guards you should put in place to make sure you don’t get cheated
• The 2 sites you can check out to see actual licensing contracts in place (of publicly traded companies) — and know what’s really being paid out by large corporations
• The easiest way to find licenses that are about to expire – just because there’s no known database that lists these almost “public domain” licenses doesn’t mean you can’t find them
• The one and only best time to discuss licensing fees in a negotiation – be strategic about your timing and you could save yourself a ton of money
Many people get intimidated by the thought of big deals or large corporations when they really shouldn’t be. The beauty of licensing is that it’s accessible to everyone – and is really just a matter of knowing your stuff, asking the right questions, and having a tentative plan. And in this audio, you’ll hear how to do that.
7. Q&A Part 5: A Hands-On Demonstration For Figuring Out The Next Best Licensing Opportunity
Sometimes when you’re just talking about licensing, a great idea will naturally surface. And that’s exactly what happened in Part 5 of this Q-and-A session. While talking about the licensing opportunities for copywriters, an amazing idea for Business Process Licensing came up.
And in this audio, you’ll hear the idea itself, how you could easily take it and run with it if you wanted to, and a real-life example of the kind of mental process that licensing experts go through in order to figure out their next best licensing idea.
You’ll Also Hear…
• The truth about “due diligence” – it’s not nearly as scary or time-consuming as it sounds
• Why you need to know the difference between a franchise and a license, and how to determine which one is best for you
• How to use licensing to capitalize on the “hungry for content” mobile-phone craze – and 2 other little-known secrets for generating revenue from cell phones and licensing
• 3 quick-start steps every publisher should do to build awareness and maximize every licensing opportunity possible
• The one best way to end the hassles associated with e-books – and say good-bye to maintaining a website, keeping track of merchant accounts, and managing downloads
• How to look to your competition for licensing opportunities – especially if you’re a marketing, business, or sales consultant
• The “insider” secrets for leveraging off the databases of others – and turn a ten-thousand-person database into millions of potential subscribers, just by teaming up!
Everyone wants to find the next potential goldmine, and licensing is a great way to do that because it’s full of opportunities. And in Part 5, you’ll hear how licensing experts figure out their best options – and where to take them from there.
8. Q&A Part 6: Licensing Your Business Know-How
If you have a unique business methodology, there are certain steps you can take to turn it into a profit center. And in Part Six of this Q-and-A session, Rand answers questions about how to do that.
The first steps involve making it as tangible as possible by documenting both the process itself and the results you get with it – because it’s through this documentation that you’ll be transferring your business know-how to someone else. And you’ll hear how to do that along with what you need to know to develop a licensing plan once you’ve got your tangible product.
You’ll Also Hear…
• Exactly what you should be doing right now (if you’re a start-up) to document your business processes from the get-go – and save yourself a ton of time down the road when it comes to developing an IP
• All about business-model licensing – and the 3 key areas you’ll want to focus on to demonstrate you’ve got a proven process
• What to do if your trademark currently has little-to-no public recognition that will help you quickly build value in the marketplace
• Clear and straightforward advice for negotiating the right way – and real-life examples of the types of deals Rand has worked on
• How to use a “provisional patent” to buy yourself enough time to license out your inventions, and go the inexpensive – yet effective – poor man’s route to success
• A quick “idiot’s guide” for licensing outside your country – Believe it or not, the most important thing you may need is Skype
• The one and only time you’ll want to seek out an agent or lawyer
Licensing an intellectual property should always be a core part of every business strategy, especially if you have a business process. But there’s only so far you can go with just an idea. If you can turn it into a tangible Intellectual Property, you’ll be in the perfect position to start licensing it out. And in this audio, you’ll hear what you need to do to get started.
9. Q&A Part 7: Expanding Your Geographic Footprint
Licensing basically allows you to say to the world, “Look I’ve invented this really great wheel. And here’s a way we can all make money off of it.”
And once you have that wheel in motion, you can easily expand your business into other markets just by using the licensing model for expansion. By forming partnerships with other businesses, you’ll be tapping into their resources and customer bases. And before you know it, you’ll be able to move into any market, city, or territory you want without ever having to open shops or hire employees. And in Part 7, you’ll hear more about how to do that.
You’ll Also Hear…
• How to use the licensing model to double (or even triple) your revenues without expanding overhead or personnel
• Surprising examples of the types of knowledge-based businesses licensing works best for – there are so many, you might not even know you’re in one of them
• How to get into co-op advertising and marketing – and share the costs of business expansion even further
• Exactly what an IP audit is, and how Rand usually takes his clients through one
• Insider strategies for expanding your business as far as you want to go – regionally, nationally, and worldwide
• All about Rand’s intense 5-day licensing workshop – and how you can expect to walk in on Day-One with nothing but your business know-how in your head, and come out on Day-Five with all that information audited, on paper with your agreements and marketing materials in place and ready to license to the world
Licensing isn’t cookie-cutter stuff. You really have to tailor make it to your situation, goals and business. But that’s easier than you think, and Rand’s just the guy to walk you through the entire process – from building a licensing presentation to establishing a framework for negotiation. And you’ll hear how to get started in this audio.
10. The Complete List of 105 Questions Answered by Rand Brenner in Q&A Parts 1 Through 7
(Please check out the product website or Screenshot or Description.pdf from this torrent for complete list of questions & description. Thanks)