Tourism Marketing – Dean Lewis
Introducing Dean Lewis: “I don’t teach marketing; I DO marketing.” Teaching someone what you read on the internet is one thing, being able to rank websites yourself is another. This course will show you the exact websites, techniques, and even software Dean uses every day.
This attention to detail even includes an Index with 145 entries. Can’t quite remember what Remarking is? With other courses looking back through so much material isn’t practicable but with this course, simply look it up in the Index and go to the exact second in the Lecture where the topic is discussed.
In an easy to follow, no-fluff style, we follow a marketing professional from theory, in Section 1, to filling the Sales Funnel, in Section 4. At first, five hours of video may seem daunting until you realize that the course is broken into forty-three lectures and about fifty PDFs. If you can spare fifteen minutes a day, you can complete this course.
This is a practical, how-to guide to help tourism based business owners & managers become more effective marketeers. This course shows you how a thirty year professional ranks websites, drives traffic and gets sales. No secrets are held back. It’s all here, laid out in a concise, easy to follow format.
What are the requirements?
You will need a basic knowledge of the Internet, we will explain everything else as we progress.
What am I going to get from this course?
Dissect a website and tell why it isn’t ranking.
Buy smart advertising on Facebook.
Create a YouTube Video that ranks.
Create an A/B page using Google Analytics to increase website effectiveness.
Deal with Negative Reviews!
Know the three most important HTML tags on a website and make sure they are correct.
Know where to find information on the quantity & quality of backlinks to the website.
HAVE A WORKING KNOWLEDGE OF ONSITE, OFFSITE, AND LOCAL SEO
What is the target audience?
The Owner or Manager of a small to medium size tourism based business.